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One Writer, One Month and One Hundred Blog Posts

Founded in 1985 with the mission ‘To inform, entertain and connect the world’, AOL Inc. is a leading global Web services company providing online content, products and services. AOL is considered one of the largest producers of quality digital content and one of the world’s leading sellers of premium display advertising.

AOL & Asylum
AOL became an independent, publicly-traded company in December 2009. It has a strength of 5000 employees across 38 countries/regions and started operations in India in 2002 as AOL Online India Pvt. Ltd.

After being a success in the West as Asylum.com, AOL launched its men’s lifestyle website in India as Asylum.in. Asylum.in covers sports, politics, film news, fashion trends, food & wine tips, is a relationship guide and much more.

The Challenge
To entertain and engage current traffic and to increase it, AOL wanted more fun, spicy yet informative content on Asylum.in before the end of 2009.

  • A 100 blog posts of not more than 500 words was the requirement
  • The intention was to have content that wasn’t time-bound or related to any specific event
  • AOL didn’t have the time and free resources internally
  • The deadline was 30 days

The Writing Solution
The Word Quotient team was quick on the uptake and in 25 days we delivered the 100 blog posts much to AOL’s satisfaction

  • Our writer with the edge for content befitting Asylum was picked for this project
  • We ran a test to make sure we align with the client’s requirement
  • Research, fact checking and writing brought about the desired results
  • Project delivery was made in 25 days with just one writer on the project

Benefits of Writing Solution

  • AOL team earned time with Word Quotient’s assistance. It was reported that ‘3 months worth of writing work was accomplished in a month’.
  • The task that would have consumed at least 2-3 writers at AOL was efficiently managed and achieved with one writer at Word Quotient
  • One writer meant one point of contact and one style of writing
  • Besides time saved, AOL found Word Quotient cost effective, professional and were gratified by the quality of content delivered

About Word Quotient’s Blog Writing Services
Writing successful blogs is a craft. At Word Quotient each creative process sees us charged with excitement and brimming over with ideas. We realise that research is crucial to blog writing. Our writers make it a point to understand your objectives and your target audience before they start writing. A large part of a blog’s success depends on how it is written. If your strategy is to keep your readers coming back for more, and to generate new readers, then you’ve come to the right place. We are committed to perfection and offer quality blog writing at competitive rates with a quick turn-around time. More about Word Quotient’s blog writing services.

About Word Quotient
Word Quotient provides a spectrum of creative writing and web presence management services. Word Quotient began operations in September 2007 and today has a team of more than 30 writers across the world. They each specialise in a genre of writing and come with impeccable writing skills. Word Quotient has to its credit a history of wide-ranging projects giving it the rich experience it has today be it in any industry/vertical from publishing houses, software, mobile technology, finance, pharmaceutical, real estate, travel & tourism, energy & utilities to online media & journalism.

Outsource blog writing to us.


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