Perception is a cognitive and a very complicated aspect of human behavior. Through this process human beings try to extract a meaning out of their environment by selection, organization and interpretation of information. No two people can have the same perception about the same situation. Ultimately how a person behaves is an outcome of his or her perception. An individual looks at the world from his point of view which may be influenced by many external and internal factors. The gap between the real and perceptive world has been the basis of various studies. Perception has a major role to play in the study of human psychology and relationships.
Many would think of perception as a concept similar to sensation. However, the two are very different from each other. Sensation is just a subset of perception. It involves just stimulus reception via the sensory organs, while perception involves not just receiving the stimulus but also sorting out, transforming partially or completely and eventually applying cognition or awareness to it. Perception is a complex process involving registration, confrontation, interpretation, analysis and feedback.
Factors influencing Perception
Perception is mainly influence by external and internal factors. External factors such as intensity, size, contrast, repetition, motion, novelty and familiarity and situations affect Perception.
- Perception is triggered by stimuli and the intensity of the event. The higher the intensity, the better the perception
- Anything which is either too large or too small in size attracts attention and is more recognizable and so the perception is better
- Against a contrasting background objects have better view ability and thus grab attention easily
- Repetitive showcasing gathers more attention than one time or individual views.
- Motion is more attractive than stationary objects
- Novel object in a familiar situation or a familiar object in a novel situation attracts attention
- Favorable situations and environments create positive energies that help streamline the perception process
Internal Factors like habit, motivation and interest, learning, organizational and personality affect Perception.
- Habits are built over time and so they have strong effects on perceptive process
- Motivation and interest drives a person to seek goals based on past experiences
- Learning has a large influence on perception
- Organization role creates a perception in individuals and blinds them to other points of view
- Personality of the stimulator as well as perceiver affects perception process like the race, religion, age, sex etc.
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