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Cultivate and Nurture your Business Relationships

When everything is moving towards the customer centric approach, business management relies heavily on business relationships. Business relationships form the core of any business. No business can run in isolation, it needs people in and around it to make it happen. CEO of business consulting firm Ferrazzi Greenlight, Mr. Keith Ferrazzi also maintains, “Everything that a company wants to achieve happens with and through other people and those relationships are at its core. It’s all about people.”

An average executive spends most part of his work life managing relationships without really understanding or knowing them.  It is important for any business to realize the importance of relationships as they fuel growth and success of a business.

Benefits of Relationships
Nurturing and preserving better business relations helps a business build competitive advantage. Some benefits that business relationships offer:

How to Build Business Relations?
Your customers or business partners are not just a sales number but live human beings and would certainly love to be treated that way. Respect is the heart of a good relationship. If you succeed in developing a feeling of mutual trust between you and your client, it will create a future super highway for you to get more and more business.

Before you start walking down the road to cultivating and fostering long lasting and valuable business relationships, do keep in mind what American leader, William J. H. Boetcker said “Confidence is the foundation for all business relations. The degree of confidence a man has in others, and the degree of confidence others have in him, determines a man's standing in the commercial and industrial world.” 

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